This month’s PRSA Monthly Luncheon was preceded by a workshop – “Creating Your Social Media Playbook: A Pre-Season Training Camp.” It was conducted by social media scholar and practitioner Dr. Kaye D. Sweetser, Ph.D., APR of The University of Georgia’s Grady College of Journalism and Mass Communications. Neil Hirsch, APR of Solvay Pharmaceuticals introduced the [...]

Disclaimer: As I’ve mentioned previously, I try to attend as many MarCom organization functions as I can. On numerous occasions, the featured presenters touch upon campaign/program success and the measures they use to determine effectiveness. Reviews offered within my write-ups focus on the aspect of results and measurement contained within the presentations and any additional [...]